Our Path is Digital
Let's take it together!
Who are we
BASF Digital Solutions established the Digital Hub Toronto in 2020 as part of a global strategy to accelerate the BASF group's digital transformation, drive productivity, improve profitability, and accelerate innovation. The Digital Hub Toronto is one of six BASF Global Digital hubs, including Ludwigshafen, Madrid, Kuala Lumpur, Nanjing, and Montevideo.
The Digital Hub Toronto is part of BASF Canada, headquartered in Mississauga. BASF has approximately over 1,100 employees in Canada and 112,000 employes worldwide. Our team is fast-growing, intercultural, young, and dynamic, bringing diverse perspectives and energy to drive our ambitious goals forward.
What we do
As part of BASF Digital Solutions, we make digitalization possible for BASF. In agile teams, we develop innovative digital solutions, create new and exciting customer experiences and business growth, and make processes more efficient. We provide powerful IT and offer expertise and access to pioneering technologies such as cloud computing, big data, AI, Natural Language Models and SAP.
Click here to learn more about BASF’s Digital Hubs around the world
Our innovations
At BASF, digitalization isn't just a concept; it's a hands-on experience that we live through practical work and innovative solutions. Our commitment to digital transformation is reflected in the way we empower our teams to actively engage with cutting-edge technologies and develop real-world applications that drive efficiency and growth, and where virtual modelling and simulations on the computer go hand in hand with real experiments at the lab bench.
- Our supercomputer Quriosity enables us to work efficiently on complex issues and shorten the time to market for new products.
- In automotive coatings, we leverage real-time data from our customers' paint lines to optimally adjust colour shades to meet specific needs, ensuring that every car has the perfect hue.
- Our "Predictive Maintenance" application uses sensors to gather live data on operating states in our production sites, which we evaluate alongside historical process data to predict the functional status of critical plant components.
- The Maglis™ online platform intelligently connects data, technologies, and people, helping farms grow smarter, market their yields better, and achieve greater success.
- xarvio™ Digital Farming Solutions provides targeted, field-specific agronomic advice to help farmers maximize crop production efficiently while promoting sustainable agriculture.
Artificial Intelligence (AI) is a key measure of the strategic lever in the BASF Strategy. BASF began its journey to an AI-powered future more than ten years ago by exploring the possibilities and benefits of machine learning models. Leveraging BASF's size and unique data pool, we are implementing AI across the company to create value. We focus on broad adoption of everyday AI tools, push scalable AI value cases in all domains and drive AI innovations to translate the latest AI developments into tangible solutions.
- In manufacturing, for example, we use AI to harness the predictive power of thousands of sensors in our manufacturing facilities to detect anomalies that affect our production capability. Mobile robots support inspections, and an AI-powered chatbot for production plants makes plant-specific know-how available in real time.
- Artificial intelligence and machine learning are also part of the general tools of the trade in research and development be it in the prediction of new molecules and materials and their properties, in the evaluation of image data and texts, or in the automation of research laboratories.
To learn more about BASF’s Innovation with AI, click here.
Toronto, a key location for digitalization
Toronto is a key location for the Digital Hub, thriving as a powerhouse for AI development and innovation. 1
Toronto’s multicultural environment fosters creativity and diverse perspectives, serving as a catalyst for innovation. With a vibrant ecosystem of accelerators and incubators nurturing new businesses, its convenient proximity to world-class universities, renowned AI researchers and to the U.S. market, Toronto stands out as an ideal location for BASF's Digital Hub to drive BASF’s digital transformation, maintain a competitive edge and for tech talent like you to grow their career!
1 Statistics for Toronto as a key location and powerhouse for AI development and innovation obtained from CBRE’s Scoring Tech Talent 2024 analysis and BNN Bloomberg’s article titled “Toronto ranks 4th in North American tech talent, driven by demand for AI skills: CBRE”
