Meet Our Team at BASF Digital Hub Toronto
At BASF Digital Hub Toronto, we’re proud to have a diverse and dynamic team of talented individuals from 13 different nationalities, with a balanced representation of 48% women and 52% men. Our team thrives on collaboration, innovation, and unique perspectives. As we gear up to double our team size by 2026, we’re eager to bring in more talented individuals who share our passion for digital transformation. Join us and be part of a team that is shaping the future of digital solutions, and a growing community where every voice matters!
Meet our Leader, Beatriz Gaytan
Beatriz Gaytan is the Head of the Digital Hub in Toronto, BASF Canada, and a member of the Canadian Leadership Team. Beatriz is an enthusiastic leader who is passionate about innovation and digitalization.
In her current role, Beatriz is responsible for building and leading the Digital Hub to provide innovative, agile, and cutting-edge solutions to BASF’s global businesses. Beatriz began her career with BASF in 1994, starting as an intern at BASF Mexico. Since then, Beatriz has worked in various IT-related roles in Mexico and Canada.
Beatriz holds a bachelor’s degree in Information Technology from La Salle University and a Master of Business Administration from IPADE Business School. Beatriz also completed the Chief Technology Officer Program at UC Berkeley.
Our Winning Culture & Winning Behaviors
The chemical industry is a great business to be in, connected to almost everything. It is an essential part of our daily lives and at the root of almost all industries. Enabling our customers’ green transformation is the source of our motivation and will be the key driver for our profitable growth.
Our ambition is to be the preferred chemical company to enable our customers’ green transformation. With our new strategy, we are targeting value creation and are changing toward a performance culture. Four winning ways will make our ambition a reality and put BASF on a renewed path to success.
Our Winning Culture
Our Winning Behaviours
Accountability – Own it.
- We give and take ownership, over narrow supervision.
- We strive for results, not staying in the comfort zone.
- We take action on low performance, not dragging it along.
Speed – Drive it.
- We prioritize speed, over perfection.
- We spread motivation and inspiration, not skepticism.
- We focus, not do a bit of everything.
Improvement Mindset – Excel in it.
- We fight for the best solution, over compromises.
- We give candid and constructive feedback, not empty phrases.
- We learn from external perspectives, not just from internal views.
